Hello, we are Bright Machine

Run your business more efficiently and create value through effective and elegant web software.

Everything is fine, great and normal. 2020 is going to be the best year yet. We are ready for anything.
Welcome to 2020! As we write this the world is experiencing a health crisis. Things are changing rapidly and our business, like many others, is in flux. We are available to start on new projects.

What we do

Our expertise is in creating excellent user experiences through planning and thoughtful design. We think that software should feel natural and simple to use no matter its complexity.

  • Research — From understanding your business problem to software selection.
  • Strategy — Through event storming & user workshops to gain a deep knowledge of your business.
  • Product scoping and prototyping — Test your ideas.
  • Building & implementing software — From complex bespoke web applications to off-the-shelf integrations.
  • Content auditing and writing — Speak clearly to your customers and users.

Our work

The majority of our recent work has focused on building software for Film and TV productions. Our systems have been used by all the large studios including Disney, Warner Bros., Netflix, ITV, Channel 4, HBO and Amazon Studios.


OKCrowd gives production companies confidence that on-set documentation, NDAs and T&Cs will be digitally signed before extras arrive on set.

We designed, built & continue to manage OKCrowd.

A demo login is available for the curious.

The Casting Collective is the largest TV and Film extras company in the country. We've worked with them for many years creating systems to help them manage their business.

Online Applications, Artiste Organiser & Artiste Management

We moved the entire registration process online. Previously, over a six week period each year, thousands of extras were invited into the company's London office to apply for the next year's book. The process was time-consuming and unscalable as they expanded to cover the whole country.

Artiste application screenshot
Bright Machine content management system screen
Artiste Organiser screen

Our solution removed the need for the offline registration period. It included an in-depth standard application as well as an ad-hoc application so the team can post urgent off-book casting calls. Existing artistes also have an area to manage their calendar, view their earnings, update their details and renew.

Best renewal process of all the casting agencies by far.

We take pride in all the work we do right down to the small details. For example, of over 1500 people surveyed 99.6% said that the small snippets of help text along the way were clear and useful.

Front-end website

We didn't design the latest version of the Casting Collective front-end website. In retrospect, due to COVID-19, it now feels like a mistake but at the time we wanted to give our friends at Fresh Bread a shot and concentrate on other production related products. Below are some screens of our previous design.

Image of Casting Collective Frontend
Image of Artistes page on Casting Collective website
Image of Artiste search box

Paperless Payments

The system revolutionizes how extras are managed whilst on set and how their payments are calculated and made. Our work saves agencies, productions and Assistant Directors countless hours and stress.

Bright Machine made a complex process easy to use. We are very happy with their calm and guiding input to make this achievable.

Laura Sheppard, Director

What others say

Before focusing on Film & TV production software we were fortunate to make websites for a luxury accommodation business in Australia, a large art gallery in London, a charity who worked with vulnerable women, several colleges and many e-commerce sites for small businesses.

Bright Machine got actively involved in the project and took the time to fully understand our objectives. The site has received high acclaim from some of the coolest brands in the UK.

Ben Hudson, Coolbrands

Bright Machine provided a solution that has added real value to our business and impressed our customers from day one. They go beyond what is necessary.

Phil Bingham, VeloVixen

Bright Machine revolutionised the Charity's web presence whilst also helping to improve our email and marketing campaigns. This has resulted in an increase in visitors and allows us to reach all of our stakeholders on a variety of devices.

Louise Hinchcliffe, Eaves For Women

We are extremely satisfied - the product is excellent. The quality of the frontend has had a very favourable effect on our sales and the powerful functionality of the backend has resulted in our business being administered significantly more efficiently.

Darryl Leigh, Espresso Apartments

More about us

photo of Kelvin Jones

Kelvin Jones

photo of Chris Martin

Chris Martin

We are based in the U.K in Cheltenham & London. We first worked together in 2004 and share the same ethos & vision for what a modern agency should be. In 2011 we merged our respective companies and Bright Machine was born.

Our guiding principles

We make suggestions and not prescriptions – our focus always on what works best for your project and business. We love to work with people who are truly in love with their own product, brand or business.